It’s well known that creators are powerful. They help us reach new audiences, create beautiful ads, evolve our content strategy, shape our brand image, and so much more. 

But how can you reliably find the right creators, lean into successful partnerships, and balance control vs creativity? 

Learn from a unique mix of creators and marketing leaders on how to build impactful brand-creator partnerships that will level up your entire marketing strategy. 

Sign up to get access to the following on-demand sessions from IMPACT London: 

  • A Model for Creator-Brand Relationships with L'Oréal UK 

  • Brand Session: The "Economy" in Creator Economy with Coty, Lipton & Samsung

  • Creator Session: The "Economy" in Creator Economy 

  • Creativity vs Control Panel with Diageo, Kenvue, Dove and Creators

SPEAKERS
Avatar of Pierre Loic-Assayag PL
Pierre Loic-Assayag
CEO & Founder
Traackr
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Avatar of Holly Dale HD
Holly Dale
UKI Head of Advocacy & Content
L'Oréal UK
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Avatar of Claudia Leitch CL
Claudia Leitch
Influencer Marketing Strategist
Traackr
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Avatar of Bella [Unknown] B[
Bella [Unknown]
Head of Influencer and Partnerships
Lipton
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Avatar of Maria Ogundeji MO
Maria Ogundeji
EU Influencer Marketing Manager
Samsung Partners
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Avatar of Amy Wanstall AW
Amy Wanstall
Influencer Marketing and Communications Lead
Coty UK
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Avatar of Erim Kaur EK
Erim Kaur
Creator and Founder
ByErim
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Avatar of Jenna Atkins JA
Jenna Atkins
Content Creator, @jensplantbase
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Avatar of Adrienne Springer AS
Adrienne Springer
Traackr
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Avatar of Firdaous El honsali FE
Firdaous El honsali
Former Vice-President
Unilever
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Avatar of Emma Miller EM
Emma Miller
Influence & PR Lead, Northern Europe Neutrogena & Aveeno
Kenvue
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ST
Samantha Tesfamariam
Head of Culture & Entertainment GB
Diageo
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Avatar of Kenzo Mizumoto KM
Kenzo Mizumoto
Content Creator, @kenzomizumoto
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Avatar of Thuy Le TL
Thuy Le
Content Creator, @xthuyle
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AGENDA
2:00 PM - 2:30 PM UTC
A Model For Creator-Brand Relationships with L'Oréal UK

Creators now have the potential to impact all levels of the business and all levels of marketing (from paid, to organic, to boosted content). And the key to unlocking that power? Strong creator relations....

  • Pierre Loic-Assayag
  • Holly Dale
2:30 PM - 3:15 PM UTC
The "Economy" in Creator Economy with Coty, Lipton and Samsung

How do you balance strong creator relationships with the more difficult aspects of influencer marketing? The “economy” in creator economy (budget negotiations, performance metrics, etc) does not and should...

  • Claudia Leitch
  • Bella [Unknown]
  • Maria Ogundeji
  • Amy Wanstall
3:15 PM - 3:47 PM UTC
The "Economy" in Creator Economy with Creators, Erim Kaur and Jenna Atkins

How do you balance strong creator relationships with the more difficult aspects of influencer marketing? The “economy” in creator economy (budget negotiations, performance metrics, etc) does not and should...

  • Claudia Leitch
  • Erim Kaur
  • Jenna Atkins
3:47 PM - 4:35 PM UTC
Creativity vs Control with Diageo, Kenvue, Dove and Creators

Influencer marketing is powerful because of the creativity and authenticity that creators bring to the table. But when it comes to brand image and product messaging, marketers often have certain standards...

  • Adrienne Springer
  • Firdaous El honsali
  • Emma Miller
  • Samantha Tesfamariam
  • Kenzo Mizumoto
  • Thuy Le
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