Creator marketing is evolving—are you keeping up?

Gain cutting-edge insights and learn from a unique mix of marketing leaders in the industry.

Sign up to get access to the following on-demand sessions from IMPACT: 

  • The Creator C-Suite: Bold Thinking with Nick Tran

  • Integrating Creators into Your Ad Strategy with Dove, Charlotte Tilbury and YouTube

  • The New Growth Strategy with Creators with L’Oréal & YouTube

  • How AI is Redefining Creator Effectiveness with Sundogs

  •  The Power (and Limitations) of AI for Influencer Marketing

  • The Power of Creator Advocacy with Coty, Meliá Hotels, Michelin and YouTube

SPEAKERS
AGENDA
12:00 PM - 12:35 PM UTC
The Creator C-Suite: Bold Thinking with Nick Tran

Bold marketing isn’t about being loud—or buying attention. It’s about being clear, culturally in tune, and building strategies that last. Now leading a joint venture between Diageo and Main Street Advisors—overseeing...

    12:35 PM - 1:05 PM UTC
    Integrating Creators into Your Ad Strategy with Dove, Charlotte Tilbury & YouTube

    Creator marketing is a moving target—fast-changing, full of nuance, and often shrouded in closely held playbooks. But in this rare conversation, leaders from Dove, Charlotte Tilbury, and YouTube are opening...

      1:05 PM - 1:45 PM UTC
      The New Growth Strategy with Creators with L’Oréal and YouTube

      The most forward-thinking brands are moving beyond awareness plays—using creator content not just to inspire, but to convert. In this panel, YouTube’s Camilla Krum and L’Oréal’s Jack Timpany explore how...

        1:45 PM - 2:15 PM UTC
        How AI is Redefining Creator Effectiveness with Sundogs

        In a world where content decisions move fast and algorithms move faster, Sundogs is helping brands like L’Oréal unlock a new kind of creative advantage. VP of Business Development Nikki Howley reveals...

          2:15 PM - 3:05 PM UTC
          The Power (and Limitations) of AI for Influencer Marketing

          Artificial intelligence is revolutionizing the creator economy— leaving brands and creators a new frontier to navigate. As AI takes center stage with virtual influencers and AI-driven content generation,...

            3:05 PM - 4:00 PM UTC
            The Power of Creator Advocacy with Coty, Michelin, Meliá Hotels & YouTube

            The rise of social media trends has led to two certainties: the decline of consumer attention spans, and the increasing difficulty for brands and creators to win loyalty. In the scramble to find an antidote,...

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